Who are we?


At Redefined Rebel, we are passionate about offering the latest trends in the market by combining casual design with the raw energy of the street environment. We believe that high quality does not have to mean high prices and our brand is built on love for a product where quality is paramount. The Redefined Rebel brand is part of Wear Group A / S which is a family run company in Silkeborg, Denmark. In addition to our own brands; Redefined Rebel and NERVE, we at Wear Group A / S also work with product development and supplier sourcing with private label clients to ensure high hit rates on clients' collections.